Promotional Pens and Their Marketing Advantages

 Since the marketing landscape is continuously evolving, marketers are finding new and unique ways to establish a brand presence. Effective strategies in this industry can make your brand invisible in this fiercely competitive scenario. 

In this blog, you will read about one of the strategies of marketing and branding that has evolved with time: “promotional pens.” 

Let’s know what is so splendid about it!

Types of Pens That Can Be Used for Promotional Means

1. Stylus Pens

They are pen-shaped objects that are used with touch-screen devices like smartphones and tablets. Activities such as drawing, taking notes, designing, etc. are preferred to be done using these pens, as it becomes a bit complex while doing that with fingers. Also, the manufacturing of these pens is done with materials that pose less harm to the screen, due to which it becomes a compatible and beneficial option.

The idea of promotional pens can go great with stylus pens. Either the pens can have a logo or design similar to the brand of the device, or any other distinctive design can be used to increase the brand value. 

2. Pencils

Pencils are available at very low rates and are one of the most used objects for writing or drawing. Utilizing promotional pens methodology in pencils can be a cost-effective way of branding. They can be engraved with the company's logo or tagline and distributed through various means, such as:

 

• Event Giveaways

• Schools and Educational Events

• Seasonal Promotion

• In-store shelfing

 

3. Markers

Markets are another widely used writing instrument with porous tips and liquid ink. Markers are used in various settings, and so they are available in different types, like:

 

• Permanent Markers

• Dry-Erase Markers

• Highlighters

• Art Markers

• Fabric Markers

• Paint Markers

With its prominence in multiple creative industries, it can be incorporated with attractive designs or used as promotional pens to enhance brand recognition. Corporate gifts, event giveaways, workshops, and community events could be a great way of distributing without looking too salesy.

4. Pens

There are numerous types of pens available on the market. Some basic differences in the designs are done to elevate the consumer's experience while using them. Some common pens types are:

 

• Multi-tool pens

• Gel ink pens

• Metal pens

• Stick pens

• Grip pens

• Retractable pens

Since pens are widely used and are used as a basic medium of work, it can be a great source of branding. They can be used as promotional pens with the company's logos and trademarks on them. It can serve as effective promotional tools that enhance brand recognition and foster customer loyalty. 

The Benefits of Using Promotional Pens in Your Marketing Strategy 

• Everyday Use

83% of people use a ballpoint pen every day, and 73% of individuals carry a pen with them wherever they go. It is obvious for them to come into contact with what's written on the pen, making the brand more visible and recognizable.

 

• Cost-Effective

Promotional pens are great for marketing your business, company, or non-profit because they are cheap and easy to distribute. It can be provided to the clients or the employees along with a catalog, paperwork, or notebooks.  

• Variety

They are available in various designs and types, which can be useful as a promotional means to cover various industries. For example, sleek, professional pens can be used by corporate offices, while fun and colorful pens might appeal to schools or creative businesses. 

Eco-friendly pens can attract environmentally conscious consumers, and custom shapes can make a unique impression for events or trade shows. 

Conclusion

In this competitive landscape, every businessperson knows the value of brand recognition and marketing. Various new forms of strategies are utilized by individuals to achieve desirable results. 

In contrast, promotional pens have evolved as a unique idea for effective branding, catering to which Vineyard Unlimited is focusing on producing top-notch promotional products. If you’re eager with this marketing idea, visit their website and get started with them.